What Happens When We Go Beyond What is Comfortable & Familiar?

Coaching can be a little tricky to describe, but let’s try… Our work is to provide the kind of feedback that helps you to identify the gaps between where you are and where you want to be, reveal  blindspots or breakdowns and correct them, and focus your energy and attention on achieving your goals.

Our approach is values-based (Caroline’s include Collaboration, Joy & Pride; Aaron’s include Connection, Courage & Creativity) and holistic, meaning we deal with the whole person – intellect, emotions, relationships, and even (or perhaps especially) the physical body.

It’s a creative process that requires a relationship of trust and intimacy, active listening and powerful questioning. While we will explore what and how you are doing things, we also dig deeper to look at who you are being, which provides dramatically more leverage for growth and change.

There’s a lot of research and psychology behind why coaching works. But let’s keep it simple: Here are some good reasons to consider coaching, whether you are an individual or organization…

  1. Coaching helps clarify and achieve goals.
  2. Coaching bolsters innovation and creativity.
  3. Coaching helps manage change.
  4. Coaching helps you thrive, rather than just survive.


INDIVIDUAL COACHING. Sustainable behavioral change in adults starts with an awareness of a gap between who you are and who you want to be. Coaching supports the process by providing an external set of eyes and ears that can reveal a fuller, more accurate picture of the present reality, and help define or clarify the desired future – and how to reach it.


ORGANIZATIONAL DEVELOPMENT. In the words of organizational development guru Ed Schein, “culture is an organization’s primary asset, but it is repeatedly tested.” For most of us, those tests include navigating an office full of competing interests, clashing personalities, limited time and resources, and fragile egos on a daily basis.

To overcome these challenges and drive success, we design our programs around…

  1. A mix of individual coaching, assessments and group work.
  2. Clearly articulated goals and success measures at the personal, team and organizational levels.
  3. Sufficient time and attention from participants to build key competencies and skills and resolve conflicts.
  4. Building a culture that supports, rather than undercuts, the work.
  5. Effective feedback systems (including some way to track ROI).


ASSESSMENTS. We use a range of leading assessment tools to boost self-awareness and social awareness, highlight strengths and areas for development, and help track program impact and ROI. In group settings, assessments can also provide a useful framework for exploring team or group dynamics in a less emotionally charged way.


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